Who doesn’t love a little birthday pampering—especially when it’s free? If you’re an Ulta Beauty fan (or even if you’re just beauty-curious), their birthday gift program is one treat you don’t want to miss. Whether you’re into skincare, haircare, or makeup, Ulta gives you the chance to score a special gift each year, and best of all—it won’t cost you a dime. If you’ve been wondering how to get your hands on one of these birthday freebies and how to pick the perfect product for your needs, we’ve got you covered!

Bonus: Click here for your chance to claim an Ulta gift card.

Ulta Beauty Rewards Perks

It’s free and easy to join Ulta’s rewards program and you’ll automatically be bumped to the Platinum level after spending $500 and the Diamond level after spending $1,200. Here are the perks for the free membership:

Earn points for every $1 spent.
Redeem points for money off Ulta purchases.
Bonus point offers in the Ulta app.
Double points during your birthday month.
Free birthday gift with up to 8 options to choose from!

How to Score Your Free Birthday Gift

As mentioned, you must be a Beauty Rewards member to claim this gift so sign up now.
During your birthday month you’ll receive a birthday email with a coupon code to get your free gift in-store.
Or you can opt to redeem online while making a purchase.

Happy Birthday To You! Time To Pick Your Gift!

Now for the exciting part – the free stuff! Items available for your birthday freebie will include deluxe samples, minis, and travel-size products so keep an eye on the size when you’re making your decision. We’ve included their approximate value and info on the full-size version so you won’t have sticker shock if you fall in love with one of these products.

Here is the current lineup – but remember some items may go out of stock and will be replaced by others. Check back if your birthday is later in the year to see what the current birthday gift options are.

bareMinerals Original Mineral Veil Setting Powder

Size: .02oz – Deluxe Sample
Value: ~$3

This setting powder is a favorite for many makeup artists with its featherweight formula that absorbs oil and gives skin a smooth finish. It’s also easy to apply and you don’t need a lot of product to give your face a finished look. But don’t take our word for it, there are over 5,500 reviews for the setting powder on Ulta for a 4.5 star rating overall.

Full Price: If you decide you adore your look with this setting powder, the full-size version is $35 for .3oz.

Dermalogica Daily Microfoliant

Size: 4g – Deluxe Sample
Value: ~$4

Dermalogica is a coveted skincare brand with products to address a multitude of skin issues. The Daily Microfoliant is a rice-based powder exfoliant made with colloidal oatmeal to soothe skin and papaya enzymes and salicylic acid to minimize breakouts. The product dispenses as a fine powder, then becomes a foamy paste when mixed together with wet hands. If you’re looking for a new way to exfoliate your skin but are also prone to breakouts this could be the perfect birthday gift for you to try.

Full Price: If you decide you love the microfoliant, the full-size is $68 for a 2.6oz bottle, $59 for a 2.6oz refill, and $19 for a .45oz mini.

Drybar Detox Original Dry Shampoo

Size: 10g – Deluxe Sample
Value: ~$3

This dry shampoo is made with micro-fine rice powder to absorb oils and odors, and golden root extract to prevent dryness and breakage. You can get a fresh, clean look and feel for your hair without having to step foot in the shower. If your hair gets a greasy, separated look a day after washing, this is the birthday gift you’ll want to keep on hand.

Full Price: If this becomes your new go-to dry shampoo you can get the full-size for $28 for 108g and the jumbo size for $42 for 215g.

Grande Cosmetics GrandeLASH-MD Serum

Size: .02oz – Mini
Value: ~$18

This lash-enhancing serum has won awards for its results! It’s designed to be used once a day to the upper lash line and can be used with lash extensions, lifts, falsies, and even contacts. The serum helps lashes get longer and thicker in as little as 4 – 6 weeks using hyaluronic acid for hydration and protection; radish root ferment for conditioning; and honey and aloe for nourishing. If you struggle with short and/or thin lashes, this is the birthday gift for you!

Full Price: If you want to continue to promote your healthy lashes with this serum, a full-size version is $68 for .07oz (a three-month supply) and $125 for .14oz (a six-month supply).

OLAPLEX No. 3 & No. 7 Duo Kit

Size: 30mL of No.3 and 7.5mL of No.7
Value: ~$16

OLAPLEX is known for its amazing haircare products which work especially well for overworked and damaged hair. The No.3 is a pre-shampoo strengthening and reparative treatment that reduces breakage and visibly strengthens hair in as little as three minutes. The No.7 is a bonding oil that can be used on wet or dry hair for added shine and smoothness. If your hair’s been looking a bit lackluster, this is the birthday gift duo you need.

Full Price: If your hair needs more help, a full-size of the No.7 is $30 for 1oz and the No.3 is $30 for 3.3oz and $60 for 8.5oz.

Stila Stay All Day Liquid Liner in Black

Size: Not provided – Travel Size
Value: ~$7

Stila Stay All Day is everything you could want in a liquid liner – a fine tip for precise application, a smudge- and budge-proof formula, and it’s waterproof! With the marker-like tip you can draw a delicate thin line or build it up for a bolder look. If you’ve been wanting to perfect your cat-eye, this is the birthday gift for you.

Full Price: If you get addicted to this liner – we wouldn’t blame you – a full-size version is $24 and a deluxe-mini version is $14.

Supergoop! Unseen Sunscreen SPF 50

Size: 15mL – Deluxe Sample
Value: ~$18

We all know the importance of protecting our skin – especially our face – from harmful UV rays but this SPF goes a step further. The invisible, scentless sunscreen doubles as a primer for your makeup and is made with ingredients that improve your skin’s texture and clarify. If you’re looking for sun protection with the added bonus of supporting skin health, this is the gift for you.

Full Price: If you’re ready to stock up on this Supergoop, there are three sizes to choose from: $22 for 20mL, $38 for 50mL, and $48 for 73.9mL.

Tarte Maneater Mascara

Size: Not provided – Travel Size
Value: ~$15

When you put mascara on do you want more length or improved fullness? Well, with Maneater Mascara you get both! The formula is made for 16-hour longwear and gives eyes a lifted look so even if you’re ready to drop after a long day, your lashes won’t. If you’ve been shopping for a new mascara, this could be the one!

Full Price: A full-size of this mascara is $27 for .3oz and the travel size is $15 for .15oz.

Your birthday is the perfect excuse to treat yourself—and with Ulta’s free gift options, you can do it without spending a penny. Whether you’re looking to revamp your lashes, try a new skincare hero, or freshen up your hair routine, there’s something in this lineup that’s sure to spark joy. Don’t forget to sign up for Ulta’s Beauty Rewards before your big day and keep an eye out for your birthday email. After all, a little glam goes a long way—especially when it’s gifted!