Who doesn’t love free beauty products? If you haven’t already signed up, Sephora’s Beauty Insider program is a must for makeup, skincare, haircare, and fragrance lovers. It’s completely free to join, and one of its best perks is a free birthday gift of your choice each year.
The best part? You don’t even have to spend a dime at Sephora to claim it. Plus, we’ve done the legwork for you researching each product and who it’s suited for. We also did the math, breaking down the value of each 2025 Sephora birthday gift to help you decide.
Bonus: Click here for your chance to claim a Sephora gift card.
Beauty Insider Key Benefits
- Free Standard Shipping – no minimum purchase required
- 1 point earned per $1 spent
- 500 points = $10 off
- Free birthday gift with 6 – 7 options to choose from!
There are additional tiers – VIB and Rouge – for spending certain dollar amounts at Sephora within a year. Learn more about those and their added perks here.
How to Redeem Your Birthday Gift
- As mentioned, sign up to be a Beauty Insider now!
- When your birthday month rolls around, pick your birthday gift from the current selections.
- You can visit a Sephora or Sephora at Kohl’s location to redeem your gift using your email address.
- No time to visit Sephora? You can redeem your birthday gift online with a purchase of $25 or more.
- You can redeem your birthday gift during your birthday month or two weeks before or after the date of your birthday.
Happy Birthday! Time To Pick Your FREE Gift 🎁
Now comes the fun part! There are currently six birthday gifts to choose from including skincare, haircare, makeup, and fragrance options. Note: Sephora changes their birthday offerings from time to time so bookmark this page and check back for updates! Psst… Sephora said there will be items from Burberry and Kayali later this year.
Dream Lip Kit by Makeup By Mario
Includes:
- A mini MoistureFlow Plumping Lip Serum in shade Rosewood Glow
- An Ultra Suede Sculpting Lip Pencil in shade Rich Mauve
Value: ~ $24
Perfect for: Makeup lovers who want to perfect their pout. The darker pencil with shiny lip plumping serum aims to give lips a fuller, lifted look. The box includes a QR code so you can learn the technique to achieve this look.
Not-so-perfect for: Those who prefer a matte lip look.
Full Price: If you decide you love how your lips look with this kit a full-size of the lip plumping serum is currently $24 at Sephora while the lip pencil is $26.
Notes: Our editor Eve recently received this item for her birthday in February and said:
“This is a high-quality sample! The plumping serum gives my lips a subtle shine without feeling sticky or heavy.”
Self-Care Celebration by Summer Fridays
Includes:
- Jet Lag Mask + Moisturizer
- Lip Butter Balm in shade Pink Sugar
- Rich Cushion Cream Ultra Plumping Moisturizer Packette
Value: ~$25
Perfect for: Dry-skin divas who need some help with all-over hydration. The mask is made with niacinamide and hyaluronic acid for glowing skin and even texture. The product in the packette is noted as being great for an under-eye treatment due to its plumping properties. And the lip balm provides hydration for your lips along with a light, shiny color. It also won an Allure Best of Beauty Award in 2023.
Not-so-perfect for: Those who prefer a light-formula moisturizer.
Full Price: A full size of the Jet Lag Mask + Moisturizer is $49, the Lip Butter Balm is $24, and the Rich Cushion Cream Ultra Plumping Moisturizer is $52.
Notes: The Jet Lag Mask + Moisturizer has a 4-star+ rating on Sephora with over 5,700 reviews with many noting its rich formula and benefits for sensitive skin.
“Wonderful, I have eczema and sensitive skin but it makes my skin hydrated for hours while keeping it glowy and firm,” – Latte85 via Sephora.com
Hydration Heroes by Laneige
Includes:
- Water Bank Blue Hyaluronic Cream Moisturizer
- Cream Skin Cerapeptide Toner & Moisturizer
- Lip Sleeping Mask in shade Berry
Value: ~$15
Perfect for: Skincare superstars who need to address several concerns overnight. The cream moisturizer is noted for restoring elasticity when used before bed. The toner and moisturizer has a light feel but also delivers intense hydration. And the Lip Sleeping Mask is an antioxidant-rich formula delivering overnight moisture to lips with a light scent.
Not-so-perfect for: Acne-prone skin.
Full Price: The Water Bank Blue Hyaluronic Cream Moisturizer is $38 for a full size and $32 for a refill; the Cream Skin Cerapeptide Toner & Moisturizer is $36 for a full size, $30 for a refill; and $48 for a value size; and the Lip Sleeping Mask is $24.
Notes: Laneige is the leading brand in lip treatments in the US with rave reviews across the internet and social media. The Cream Skin Cerapeptide Toner & Moisturizer has also amassed a following for its versatility.
“I’ve been using this product for about two years now, and I bought with my own money! I really like that in the summer I can have it as my only skincare step and in the winter I can layer it under a thicker moisturizer. The application is super easy and it is really hydrating. My skin looks plumper and firmer with it on!” – Asheligh via Sephora
Bye, Bad Hair Days! By Amika
Includes:
- The Kure Strength Repair Shampoo for Damaged Hair
- The Kure Strength Repair Conditioner for Damaged Hair
- The Kure Intense Strength Repair Hair Mask
Value: ~$13
Perfect for: Hair goddesses trying to repair damage from coloring, heat styling, the elements, or any other issues. These products are designed for hair types from fine to thick and a variety of hair textures. Users note their hair becoming stronger with prolonged use.
Not-so-perfect for: Those who have already found their perfect haircare products. Lucky you!
Full Price: The shampoo is $28 for a full size and $44 for the value size; the conditioner is $28 for a full size and $44 for the value size; and the repair mask is $42 for a full size and $64 for the value size.
Notes: Each product got high marks for the weight and texture of the formulas. The conditioner was noted as adding to hair’s shine.
“This conditioner has been great it keeps my hair soft and shiny. I feel like since I’ve started using this with the shampoo my hair gets a bit stronger after each wash. I need that since I have fine hair.” – Morgirgurl via Sephora
Luxe Hair Duo by Kérastase
Includes:
- Elixir Ultime Hydrating Hair Oil
- Nutritive 8H Magic Night Serum
Value: ~ $35
Perfect for: Enchantresses who need help with frizzy tresses. The hair oil is noted for smoothing flyaways while adding shine and protecting against heat. The night serum nourishes hair overnight while detangling and hydrating your mane.
Not-so-perfect for: Those prone to oily scalp.
Full Price: The hair oil is $62 for a full size and $48 for a refill; and the night serum is $62 for a full size.
Notes: Users with extreme frizz and damage have noted the changes seen in their hairs overall health.
“This product has single handedly cured my hair. I have a lot of breakage and dryness from constantly dying my hair in the past, but this serum has turned it silky. I also bought one for my best friend for her birthday. This is a MUST HAVE in my nightly routine,” – MargieMorrow via Sephora
Juliette Has a Gun by Main Character Moment
Includes:
- Juliette Has a Gun Not A Perfume Eau de Parfum
- Juliette Has a Gun Juliette Eau de Parfum
Value: ~$30
Perfect for: Sirens of scent looking for a new fragrance or if you’re already stocked up in the makeup, haircare, and skincare departments. Notes of the aroma include dark cherry, pink pepper, and jasmine absolute.
Not-so-perfect for: If you’re afraid to fall in love with a pricey perfume – and not a perfume.
Full Price: The Eau de Parfum is $150 for a full size and the “Not a Perfume” version is $150 for a full size.
Notes: Users describe the scent as sultry, classy, and floral yet fresh while not overbearing.
“This scent blows me away every time I wear it. I love the strong pink pepper and cherry notes with the warm dry-down. It gets me compliments too!” – Evaswurld via Sephora
No matter your beauty needs, Sephora’s 2025 birthday gifts have something for everyone. Whether you’re looking for hydrating skincare, bold lips, luscious hair, or a signature scent, there’s a freebie waiting for you. Best of all, you can claim your gift in-store or online with a purchase—making it super convenient.
Happy birthday, and happy shopping! 🎁💄✨